Michael Jordan was not really an athlete who broke any kind of racial barriers but he did make become one of the most marketed black player ever of his time. Michael Jordan is regarded as one of the best baskeball players of all time. He won six MVPs and six NBA finals MVPs along with many other awards such as defensive player of the year. His accomplishments on the court are unquestioned, but his alliance with Nike and his brand became even bigger and regarded as one of the most successfull businesses in the world. Jordan brand shoes and apparel is all over the world and is bought by large amounts of people every year. Michael Jordan was able to become so successfull because he knew how to market himself. He never really spoke out against someone, also he never expressed his opinion about one way or the other about anything. Nike realized this and took advantage of the person he was, someone with superior talent and easily likable by almost everyone in the world. Micahel Jordan opened up the market for black athletes to become regareded as idols to many and become business men outside the world of sports. Michael Jordan is the first of his kind and many have followed in his footsteps, such as Lebron James or Kobe Bryant.
http://www.youtube.com/watch?v=Abr_LU822rQ
This video shows how he was constanly used to market his brand in his commercials and also how Jordan brand is just blasted in everyones minds for the last 20 years
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